Light gray kitchen illuminated with Bright Eye Square I from Hidealite at home at Johanna Haglund, Design of.

At home with entrepreneur Johanna Haglund

Close to sea, forest and fields in the small archipelago village of Saxemara outside Ronneby is a large wooden building in a modern style with straight lines. Stepping into the house is literally like walking into a “genuine” descaled Nordic bright home. Each thing has its place. This is where designer and entrepreneur Johanna Haglund lives together with her husband and their two sons. Together, they have made a home that conveys a feeling of the Nordic, simple and mellow. Lighting from Hide-a-light has been installed in all rooms and harmonises well with the choice of materials and the interior.

Johanna Haglund is the founder of Design of. When she and husband Freddie were going to furnish their first home together, a flat in Växjö, she couldn’t find the perfect coffee table. That was when the thought was born – why not draw one? With the family business in Småland, Kongamek, behind her, she sat down and made a sketch. She envisioned a steel construction in front of her that she could take to the engineering department. The furniture brand Domo, Design of My Own, was born and has now been renamed as Design Of. Today, her steel furniture is a success in the design world.

Together with our light designers, Johanna has planned and carefully thought over the placement but also the design of the luminaires in order to find a selection that would match her style at home. Here you will find LEDstrip RX and RXI IP20 mounted in Profile Dual, most Optic Box I as guide and general lighting, Core Smart 45° accent luminaire as lighting in window jambs and much more.

@designof_

Johanna Haglund is the founder of Design of.
Today, her steel furniture is a success in the design world.

Visit @designof_ on instagram

Bright Eye G2 Square 1 from Hidealite illuminate entrance at home at Johanna Haglund, Design of.

ENTRANCE LIGHTING

A hall should be well lit so that it is easy to find keys and put on outdoor clothes. Optic Box I works well as general lighting and a guide in corridors

MORE INFO ABOUT THE PRODUCT

LEDstrip from Hidealite that illuminate the workarea at home at Johanna Haglund, Design Of.

OFFICE LIGHTING

LEDstrip RXI IP20 is mounted in the suspended Profile Dual with a colour temperature of 3000K. This LEDstrip together with an opal cover creates an indirect and almost glare free uplight. The desktop is illuminated by LEDstrip RX IP20, also with an opal cover to give a pleasant worklight

MORE INFO ABOUT THE PRODUCT

The luminaire Core from Hidealite at home at Johanna Haglund, Design Of.

SMALL DETAILS

It’s the small things that count. Core Smart 45° with a colour temperature of 2700K is installed in several of the windows as a decorative effect lighting in evenings

MORE INFO ABOUT THE PRODUCT

ELEGANCE IN FOCUS

Like many of Johanna’s creations, lighting is also following her straight lines. Profile Dual, suspended together with LEDstrip RX and RXI IP20, works well as a worklight and blends into the room as part of the interior. LEDstrip RX IP20 can also be found in Profile Maxi T integrated in the utility room as striking lines of light in the ceiling

Movie room in Johanna Haglunds (Design Of) house. Level Multi in a gray painted ceiling.

Lighting for cosy film evenings

Johanna wants their home to be simple and descaled but also warm and welcoming, a calm home where you can recharge your batteries. One of Freddie’s favourite rooms is the cinema room, where toys and other things are stacked and is often used for games and film. The room has smaller windows that you can cover with beige blackout floor to ceiling curtains. A dark brow/grey tone has been painted on the walls and ceiling. A large sofa with cushions and room for the whole family stands in the middle of the room. In the ceiling are black Level Multi downlights. These luminaires are recessed to be glare-free and give a discrete and pleasant general lighting in the whole room. It is essential to be able to dim the lighting here as it is to bright while they are eating or dimmed for films and dramatic effect. There’s nothing you’d rather do than to sit down to have a pleasant time in front of the film screen.

KITCHEN LIGHTING

Optic Box I has been installed as general lighting in the house’s open spaces. It gives a very glare-free light with high lumen output and very good colour rendering, RA>95. The straight lines of the luminaire match the interior design and blend elegantly into the ceiling

MORE INFO ABOUT THE PRODUCT

Bathroom illuminated by Bright Eye G2 Square 1 from Hidealite at home at Johanna Haglund, Design of.

BATHROOM LIGHTING

Optic Box I also works well as bathroom lighting. It is essential to take into account the IP degree of protection of the luminaire and in which zone it will be installed so that it will not be damaged by the ingress of water or steam.

MORE INFO ABOUT THE PRODUCT

LEDstrip from Hidealite in a laundryroom at home at Johanna Haglund, Design Of.

UTILITY ROOM LIGHTING

LEDstrip RX IP20 is mounted in Profile Maxi T in Johanna and Freddie’s utility room as striking lighted lines in the ceiling. A fun effect in an otherwise often insignificant room

MORE INFO ABOUT THE PRODUCT

Outdoor lighting to match the house

The house in the small village of Saxemara is single storey and clad in wood panel of three widths brushed in ferrous sulphate and silver stain to slowly turn grey. It is an L-shaped house with large glass sections of exact 200 square metres, they were not allowed any larger. The garden has sun all day long and the family has also built a swimming pool for their sons. The facade is illuminated with ten grey Cube I and is, like the rest of the lighting, strategically placed to give just the right amount of light in the evenings. It is essential above all during the dark time of year that the outdoor illumination “does its job” – give a welcoming impression and increase security around the residence. That they are also attractive to look at and amplify the character of the house is a real bonus.